Evergreen Trading

Media Buying in 2020: A Look Ahead at The Evolution and Trends

Simply put, if you are currently wondering how “digital” might change your media buying, you’re probably already behind the curve.  Data and personalization have fundamentally and irreversibly changed the media buying landscape. The saying that “there’s no longer any such thing as ‘digital marketing’, only ‘marketing’” may be well-worn, but it has considerable truth. The media buying strategies that will lead the way in 2020 and beyond won’t take a part...

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Marketing Metrics: The New Rules For CMOs

As a marketing professional, you know that the marketing world is constantly morphing into something new, requiring the best marketers to be up-to-date on the state of strategies, influencers, and techniques.  You need to stay current to produce at a high level. But the sheer number of data points and massive volume of statistics can be overwhelming. That volume of data can be beneficial or misleading for professionals trying to keep abreast of the myri...

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We’ve helped some of the world’s top brands get more value out of their media buys and we can do the same for you. Ready to work with us? Still unsure? We’d love to hear from you.