Evergreen Trading

Media Buying - Clarity Within Metrics and Performance

State of the Industry Media buying used to be a much simpler process. Companies took their ad to the newspaper and it was printed. But as technology progressed, so, too, did media buying opportunities. Today the complex process includes print, television, outdoor, and digital media to get the right message to the right audience at the right time.  The new paradigm of media buying offers many opportunities to companies who know how to effectively deliver their...

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Impact Over Impressions: What Matters to Your CEO

For years there has been concern over the relationship between the CEO and Marketing. You’ve likely read this stat before, but we are going to cite it again because for anyone who hasn’t it's telling. A 2012 study by Fournaise showed that 80% of CEOs do not trust and are not impressed by their marketing teams. And in 2016-2017, Gartner found that marketing budgets began to fall. They have since recovered, but these statistics illustrate the trepidation felt b...

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Marketing Metrics: The New Rules For CMOs

As a marketing professional, you know that the marketing world is constantly morphing into something new, requiring the best marketers to be up-to-date on the state of strategies, influencers, and techniques.  You need to stay current to produce at a high level. But the sheer number of data points and massive volume of statistics can be overwhelming. That volume of data can be beneficial or misleading for professionals trying to keep abreast of the myri...

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We’ve helped some of the world’s top brands get more value out of their media buys and we can do the same for you. Ready to work with us? Still unsure? We’d love to hear from you.