Evergreen Trading

From Optimizer to Innovator: How Trust Empowers Smart Risk

Risk. The word immediately conjures conflicting emotions and responses for most people. It can stress you out, or it can get your blood pumping. It can put you on edge knowing you are venturing into the unknown, with equal possibility of great reward or potential disaster down the road.   Many people think of themselves as risk-takers until it comes time to take the “leap of faith.” There is a reason people often say, “There is no reward without risk....

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Embracing the Change that a Changed World Demands

It comes as no shock to anyone that many aspects of the country’s economy have changed rapidly and dramatically over the last year as the world adjusted to a COVID-altered landscape. That is equally true within the communications world, as major advertisers adapted to consumers taking a digital-first, virtual approach to shopping, creative and media agencies struggle to become nimbler and more responsive, and any publisher or content provider that is not Face...

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Why reimagining your corporate real estate strategy makes sense, especially now.

Defining trends and forces.  If there’s a positive personal trend that's emerged in recent months, it’s enhanced worker flexibility with the ability for more employees to work remotely.  Global Workplace Analytics estimates that nearly 80% of the workforce wants to continue to work from home, at least partially, when Covid-19 dissipates and roughly 30% of employees will be working via a hybrid work model by the end of 2021. Technology companies like Facebo...

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A CMO's Vision. A CFO's Dream.

Although it’s been written many times before it’s probably more true now than ever that successful organizations must adjust to an ever-evolving world. You can no longer rely on careful planning alone to enable your success. The annual budgets and strategic plans that once governed the business are temporarily suspended. You are venturing into a murky and unknown next few years. And the unknown will continue into the foreseeable future. Society has changed an...

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Social Media Marketing for Hospitality Companies: Your Competitive Edge

The hospitality industry is inherently social. It’s all about people and interactions. The most beautifully appointed hotel in the world can be a terrible experience if the customer service is bad. People travel with or to see their loved ones. They travel for networking. They share their trips on social media.  So, it’s no surprise that social media marketing is especially important for hospitality companies. The problem is figuring out how to sta...

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How to Optimize Your Marketing Supply Chain

In an economic environment rife with uncertainty, globalized competition, and disruption lurking at every turn, it’s no longer enough to simply keep your business under control and hope that your suppliers will do the same. The demand for excellent and expeditious customer service, value, and competitive pricing is higher than ever, and the health of any organization with customers relies on their ability to meet that demand. This cannot be done by internal b...

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The Rise and Economics of the Virtual Restaurant

From the fully automated diner and instantly hydrating pizza in Back to the Future Part 2 to the flying noodle restaurant at Bruce Willis’ apartment window in The Fifth Element, we’ve long been imagining the ways technology might change the way we eat. The movie that got closest to reality was probably 1995’s The Net when Sandra Bullock orders a pizza from her PC over a dial-up internet connection. The idea of ordering food via a keyboard, without speaking t...

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The future of sourcing

Sourcing vs Procurement The terms Sourcing and Procurement are often used interchangeably, but they are two distinct (though inextricably linked) processes. Sourcing is all about supplier relationships and mitigating risk; procurement is all about purchasing and acquisition. In the most basic terms, sourcing is the process of identifying, vetting, negotiating, and securing contracts with suppliers. The sourcing process precedes procurement and makes it poss...

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Three Keys to Restaurant Profitability – A Guide for CFOs

Traditionally, the role of a Chief Financial Officer has been largely isolated to numbers. In today’s rapidly changing economic landscape, with restaurant sales slowing, a restaurant CFO’s purview has expanded to touch on everything from labor retention, vendor management, and pricing, to company culture, staffing, and customer behavior.  In addition to budgets and reporting, restaurant CFOs are expected to be innovators and problem-solvers, making stra...

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We’ve helped some of the world’s top brands get more value out of their media buys and we can do the same for you. Ready to work with us? Still unsure? We’d love to hear from you.