A smarter approach to media investment
Media investment: It’s a win-win-win.
The optimized media model.
As an integral part of the marketing team, Evergreen’s expertise lies in media value strategy, not media channel strategy. We partner with our clients and their media agencies to extract maximum value while ensuring the same quality media.
Marketing Strategies
Our client defines the marketing strategy and goals.
Media Channel Strategies
Their media agency develops the media plan to achieve those goals.
Media Value Strategies
Evergreen applies the value gained through media investing to the plan, providing greater ROI.
How Evergreen Trading Works with Agencies of Record
We deliver value today by looking to the future.
Traditionally, companies buy media through a broker (usually their agency of record). But at Evergreen, media vendors invite us to invest in their current and future inventory. By investing ahead of market demand, we take on risk, but it also means we can form deep relationships with media vendors and extract more value. They benefit, we benefit, and we’re then able to share those benefits with our clients.
Cost
Buy media ahead of market demand
Buy media ahead of market demand
Buy media at time of demand
Buy media at time of demand
Time of purchase
Media Brokers
Evergreen
Some of our clients
“Our partnership with Evergreen has enabled us to maintain our high media standards while delivering greater efficiency, in a seamlessly integrated manner.
Frequently Asked Questions
How Evergreen evaluates opportunities, works with agencies, and protects media quality.
How is Evergreen different from a traditional media agency?
A traditional media agency generally acts as an agent, using the client’s capital to plan and buy media. Evergreen operates as a principal and financial solutions partner, investing its own capital and taking financial risk to create incremental value. The roles are complementary: the client and agency retain control of strategy and planning, and Evergreen executes within the approved plan.
Does Evergreen replace our agency of record?
No. Evergreen complements existing agency relationships. Your team sets strategy, your agency builds the plan, and Evergreen applies the value created through its model to improve returns. Swim lanes are defined at the outset, and the agency remains in control of planning decisions.
Corporate trade versus traditional agency media buying: which is better?
They solve different parts of the problem. The client and agency lead media channel strategy and planning. Evergreen focuses on media value strategy and incremental economics. The models work together when the same quality, KPIs, and governance requirements apply to the approved plan.
What is principal-based media buying, and is it transparent?
Principal-based buying means Evergreen invests its own capital in media and assumes financial risk. Strategy and planning remain separate from principal economics, and pricing, quality, and delivery can be independently verified. Read Evergreen’s discussion of principal-based buying.
Drop us a line.
We’ve helped some of the world’s top brands get more value out of their media buys and we can do the same for you. Ready to work with us? Still unsure? We’d love to hear from you.