Evergreen Trading

Implementing Voice-Enabled Ads in 2020

What Are Voice-Enabled Ads? Voice ads have begun to usher in a new dimension of advertising that more thoroughly integrates consumers in the marketing experience. Traditional ads have merely passed information along to customers in what marketers hope is an engaging way. A voice ad takes the concept of information exchange further to request verbal responses from the consumers. For marketing teams, the most attractive feature of voice advertising is the imme...

Read more

Mobile Ads: Benefits Vs. Privacy

Have you ever had an ad show up on your Facebook or Instagram feed that was so perfectly tailored to you, it made you wonder if your phone’s microphone has been listening to your conversations? How often do you spend a few minutes perusing a product listing then have that exact product show up in an ad a few minutes later? When you walk into a Target or a Kroger, do you get a push notification reminding you to check their app for coupons? For most regular sm...

Read more

The State of Digital Place-Based Media

The digitization and media saturation of the world has turned quite a few industries on their proverbial heads. The advertising industry, in particular, has found itself in a unique position. On the one hand, their old reliable advertising channels like newspapers and television are becoming less and less relevant. On the other hand, they are faced with a problem of overabundance. Advertisers have more avenues to reach consumers than ever before. It sounds gr...

Read more

Aligning your media buying with business results

Our latest white paper tackles the subject of the transition of media buying from being evaluated using the traditional metrics of rating points, demographics, reach, etc. with sell-through, new customers, inventory levels and profit. Clients are demanding tangible results and there is a move underfoot for CMOs to deliver on business goals, not just on media KPIs. It’s a challenging and expensive task, but clients and brands are demanding accountability and ...

Read more

Drop us a line.

We’ve helped some of the world’s top brands get more value out of their media buys and we can do the same for you. Ready to work with us? Still unsure? We’d love to hear from you.