Evergreen Trading

Media Buying Briefing: As 2022 ushers in a new era of democratization, how will media agencies react?

JANUARY 3, 2022 by MICHAEL BÜRGI Read on Digiday's website here. Here we are in 2022, brimming with hope and expectation of all the new things the media and marketing community will create and innovate. But there’s also fear and uncertainty, whether brought on by this lingering COVID pandemic, or looming privacy changes or even supply-chain issues. Perhaps the industry needs to think more about how a subtle shift in power is being enabled by blockchain ...

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Mobile Ads: Benefits Vs. Privacy

Have you ever had an ad show up on your Facebook or Instagram feed that was so perfectly tailored to you, it made you wonder if your phone’s microphone has been listening to your conversations? How often do you spend a few minutes perusing a product listing then have that exact product show up in an ad a few minutes later? When you walk into a Target or a Kroger, do you get a push notification reminding you to check their app for coupons? For most regular sm...

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The State of Digital Place-Based Media

The digitization and media saturation of the world has turned quite a few industries on their proverbial heads. The advertising industry, in particular, has found itself in a unique position. On the one hand, their old reliable advertising channels like newspapers and television are becoming less and less relevant. On the other hand, they are faced with a problem of overabundance. Advertisers have more avenues to reach consumers than ever before. It sounds gr...

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Aligning your media buying with business results

Our latest white paper tackles the subject of the transition of media buying from being evaluated using the traditional metrics of rating points, demographics, reach, etc. with sell-through, new customers, inventory levels and profit. Clients are demanding tangible results and there is a move underfoot for CMOs to deliver on business goals, not just on media KPIs. It’s a challenging and expensive task, but clients and brands are demanding accountability and ...

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We’ve helped some of the world’s top brands get more value out of their media buys and we can do the same for you. Ready to work with us? Still unsure? We’d love to hear from you.

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