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Media Buying
Technology Brings New Life To The Out Of Home Industry
Out-of-home advertising is the world's oldest form of advertising, and until recently hasn't become nearly as easy to implement well as other ad forms. This traditionally manual medium has required knowing the owner of the sign, working out an agreement, printing the ad, and having it installed. If you need to change your creative, you'll have to redesign, reprint, and reinstall. But the conversion of more and more out-of-home advertising from static boards ...
Protecting Yourself From Mounting Ad Fraud in OTT
Connected TV is quickly becoming more mainstream, and in this year’s fourth quarter, some big players will be launching offerings that will get people questioning their cost of cable TV. As the tide of money flows to OTT/Connected TV, a growing amount of ad fraud is hitting that space. Unfortunately, the perception is that because OTT is not cookie-based it is immune to fraud. Not true. It’s been reported that a network of internet-connected devices running...
Media Buying in 2020: A Look Ahead at The Evolution and Trends
Simply put, if you are currently wondering how “digital” might change your media buying, you’re probably already behind the curve. Data and personalization have fundamentally and irreversibly changed the media buying landscape. The saying that “there’s no longer any such thing as ‘digital marketing’, only ‘marketing’” may be well-worn, but it has considerable truth. The media buying strategies that will lead the way in 2020 and beyond won’t take a part...
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