Simply put, if you are currently wondering how “digital” might change your media buying, you’re probably already behind the curve. Data and personalization have fundamentally and irreversibly changed the media buying landscape.
The saying that “there’s no longer any such thing as ‘digital marketing’, only ‘marketing’” may be well-worn, but it has considerable truth.
The media buying strategies that will lead the way in 2020 and beyond won’t take a part...