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Marketing Measurement
Transform Your Omnichannel Retail Efforts with AI
The age of Amazon and e-tailers has devastated many traditional retail establishments and changed the face of retail forever. The lines between the virtual and physical worlds are becoming increasingly blurred. Retailers who want to survive and thrive in this new world order need to not only reach their customers in both worlds, they also need to provide a seamless shopping experience whether the customer is shopping online, from desktop or mobile, by telepho...
Make the Last Mile of Analytics Your First Priority
"Don't tell me how hard you work. Tell me how much you get done." - James Ling Any runner will tell you, the last mile in any marathon is the hardest. The same holds true for analytics. Seventy percent of enterprises recognize that smart use of analytics is a critical strategic priority, but only 10% believe they’re even coming close to achieving the full potential of analytics. The reason for that huge gap can be found in that all-important, ever-challengi...
How CMO's Can Achieve Longevity in Tenure
Marketing in 2019 and beyond is virtually unrecognizable from marketing as recently as 15 years ago. The rapid pace of changes in technology, practices, and culture has drastically changed the marketing landscape even more so than many other fields. In addition, marketing is a complex discipline with a lot of moving parts, and many CEOs have a hard time understanding the challenges faced by their CMO. To make matters worse, marketing departments in many com...
Media Buying - Clarity Within Metrics and Performance
State of the Industry Media buying used to be a much simpler process. Companies took their ad to the newspaper and it was printed. But as technology progressed, so, too, did media buying opportunities. Today the complex process includes print, television, outdoor, and digital media to get the right message to the right audience at the right time. The new paradigm of media buying offers many opportunities to companies who know how to effectively deliver their...
Impact Over Impressions: What Matters to Your CEO
For years there has been concern over the relationship between the CEO and Marketing. You’ve likely read this stat before, but we are going to cite it again because for anyone who hasn’t it's telling. A 2012 study by Fournaise showed that 80% of CEOs do not trust and are not impressed by their marketing teams. And in 2016-2017, Gartner found that marketing budgets began to fall. They have since recovered, but these statistics illustrate the trepidation felt b...
Marketing Metrics: The New Rules For CMOs
As a marketing professional, you know that the marketing world is constantly morphing into something new, requiring the best marketers to be up-to-date on the state of strategies, influencers, and techniques. You need to stay current to produce at a high level. But the sheer number of data points and massive volume of statistics can be overwhelming. That volume of data can be beneficial or misleading for professionals trying to keep abreast of the myri...
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