Evergreen Trading

The current impact of COVID-19 on US ad spending

We all know that the Coronavirus is impacting US advertising, but the questions all of us within the ad industry should be asking is, how and for how long? Fortunately, the smart folks at the Interactive Advertising Bureau have been researching this and have come up with some interesting statistics. One bottom-line conclusion uncovered from their research is that as of today, 74% of buy-side decision-makers think the Coronavirus will have a greater imp...

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