““Change, evolution and trying new things to achieve new results are cornerstone values at Evergreen. The next frontier in Trade is the one we create.”
Gordon Zellner
Founder and CEO
““Change, evolution and trying new things to achieve new results are cornerstone values at Evergreen. The next frontier in Trade is the one we create.”
Gordon’s passion is building things. From landscaping projects to client relationships to companies like Evergreen, which he founded in 2009, he understands that building new things means you have to be willing to do something different and accept change. Gordon’s professional life has included stops at Arthur Anderson (now Accenture), a number of large packaged good companies and on the agency side for a marketing services organization. His exposure to a variety of businesses ended up being a natural precursor to his Corporate Trade career. Gordon has built Evergreen into one of the preeminent trade firms with a blue-chip client roster and a culture that encourages accountability without self-promotion. Gordon lives in Colorado with his family and is active on a number of community related boards. He enjoys the outdoors and travels to the New York office frequently.
Articles by Gordon
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The effects of COVID-19 on the US grocery business
US Consumers have certainly taken notice of the gravity of the situation and changed attitudes and behaviors accordingly. The first major increase in credit card…
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The Rise and Economics of the Virtual Restaurant
From the fully automated diner and instantly hydrating pizza in Back to the Future Part 2 to the flying noodle restaurant at Bruce Willis’ apartment…
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Chris Voss and the Art of Negotiating
I recently heard expert hostage negotiator Chris Voss speak on the topic of negotiation and thought it was worth highlighting some of his important points.…
Read more: Chris Voss and the Art of Negotiating