Brand defines marketing
strategy & business goals
Maximizing the value potential in a brand-led media strategy
Marketing Strategies
Brand
Media Channel Strategies
Agency
Agency develops the media plan
to achieve those goals
- Cost benchmarks set by AOR
- Same guidelines / parameters/ KPIs &
flexibility - Strategic added-value
- AOR approval prior to placement
Media Value Strategies
ET applies the value gained
through media investing to key
brand (or company) initiatives
- Buy stewardship
- Guaranteed delivery against Specs
Brand-led Media Strategy
The Result
Delivering the Brand led media strategy
you’re planning today, while capturing the
added efficiencies we achieve from our
“future” media positions.
Drop us a line.
We’ve helped some of the world’s top brands get more value out of their media buys and we can do the same for you. Ready to work with us? Still unsure? We’d love to hear from you.