Brade Adgate is a smart and engaging personality in the world of media. He’s spent a career and earned a national reputation working on both the agency and vendor side of the media business. CNN, FOX, Forbes, and others consider him to be an authority for his opinions and prognostications on topics such as media measurement, strategy, and research. But it was for his keen knowledge of politics and political media that we recorded a podcast.

With 2020 ahead and the savage political war that will be fought within the media, advertisers beware. If you haven’t yet bought all of your 2020 media, you may learn a few things from Brad that may help you acquire the media you need and do so on budget.