Evergreen Trading

Podcast with Steve Sommers

In this episode of the Evergreen Trading Podcast, I interviewed marketing executive Steve Sommers. Steve and I spoke about the transition of the traditional CMO role to that of the Chief Growth Officer. Much of this transition is due to the ubiquity of data and digital measurement. According to Steve, today's CMO is responsible for much more than the traditional oversight of the brand. They are now largely responsible for the growth of the company and an unp...

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Podcast with Scott Neslund

We spoke to Scott Neslund about the transition of Brand Marketer to Brand Media Investor. Basically, it revolves around the concept of brand clients making investment decision with the media budget vs just spending the budget. Scott talks about the transition of brand marketers to the various new roles they must play in the digital world in which we now live. Brand marketers used to be able to manage the visual aspects of the brand and oversee the advertisin...

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