Evergreen Trading

Careers

Supervisor, Out of Home (OOH)

The Supervisor, OOH will have experience planning and buying Out of Home campaigns across multiple US markets and advertiser categories e.g. CPG, alcohol, QSR. We are looking for an upbeat, outgoing candidate who can develop strategic OOH plans and effectively present their strategy via strong written and verbal skills. This role has the opportunity to learn about and negotiate trade deals with vendor partners, so networking is a key component to this position. This role will also guide and mentor an assistant. This spot will offer continued growth opportunities including leading accounts, fostering internal and external relationships, participating in client meetings and negotiating trade deals.

Duties and Responsibilities

  • Manage and lead key agency accounts as both internal and external day to day contact
  • Steward OOH media plans from inception through completion
  • Work with Planning Teams/Agencies to ensure plans are on strategy and meet client objectives
  • Provide back-up research data to support the OOH recommendation.
  • Negotiate OOH media buys and ensure the Out of Home buys meet high quality and integrity standards. Oversee contracting process with approved media buys and ensure adherence to the process
  • Oversee posting of media to ensure the campaign is executed accurately and in a timely manner
  • Performs market rides as needed
  • In depth knowledge of available vendors and media formats in markets relevant to assigned client(s)
  • Establish as needed and adhere to best practices, including systems and procedures for timely and accurate processing of work including cross-checking plans and all supporting documents for accuracy (billing, specs, contracts etc.)
  • Create timely and compelling buy/post buy presentations, which highlight the quality and thinking of Agency’s work
  • Manage internal agency relationships; attend agency meetings including vendor and client as needed; actively develop and maintain strong media vendor relationships
  • Manage team workload, ensuring client KPIs, deadlines and expectations are met
  • Regularly participate in relevant continued education opportunities including webinars and conferences
  • Supervise Assistant Buyer/Buyer’s day to day workload and act as a mentor, investing time and energy in the career growth of junior team members including setting career goals and conducting performance reviews
  • Attend industry and client related functions and networking events 1-2 times a month outside normal business hours
  • Be an active, participating member of relevant industry organizations such as the Advertising Club of New York
  • Create trade partnerships with Out of Home media vendors

Skills and Experience Requirements:

  • 4+ years of experience in Out of Home media, marketing and team management
  • Must be highly organized
  • Must pay extreme attention to detail and be able to proofread documents for accuracy
  • Prior experience managing an Assistant Buyer
  • Fluent in media math concepts with an ability to translate data into well-articulated ideas
  • Understanding of GeoPath tools and measurement
  • Understanding of basic media planning terms and concepts such as GRPs, ROI, reach and frequency
  • Strong written, presentation, analytical, quantitative and verbal skills
  • Experience using DoMedia and STRATA a plus

 

 

 

 

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We’ve helped some of the world’s top brands get more value out of their media buys and we can do the same for you. Ready to work with us? Still unsure? We’d love to hear from you.