Evergreen Trading


Media Buyer, Out of Home (OOH)

The Out of Home (OOH) Buyer will help execute and negotiate media plans and trade objectives. This role drives development and execution of our client’s Out of Home business and develops and cultivates key partnerships to grow the agency’s capabilities and visibility.

The OOH Buyer will produce and maintain professional, high quality work for Agency and assigned client(s), act as a role model and mentor to Assistant Buyer(s) whether on the OOH team or other Activation teams; develop strong and effective media plans based on sound strategies and research and work with vendors, clients and internal agency departments to ensure OOH campaigns are executed on strategy.

The ideal candidate has experience planning and buying Outdoor campaigns across multiple markets in the US and can hit the ground running on day one. We are looking for an upbeat, outgoing Buyer who can develop strategic OOH plans and effectively present their strategy via strong written and verbal skills. This role has the opportunity to learn about and negotiate trade deals with vendor partners, so networking is a key component to this position. This role also has the opportunity to guide and mentor an assistant. Our goal is to provide this person with continued growth opportunities by having them lead accounts, foster internal and external relationships, participate in client meetings and negotiate trade deals.

Duties & Responsibilities:

  • Manage and lead key agency accounts being both the internal and external day to day contact
  • Manage internal agency relationships
  • Participates in strategy development and brainstorming meetings
  • Steward OOH media plans from inception through completion including:
  • Writing RFPs to be issued to vendors and ensuring that all appropriate vendors within a market are included in the request
  • Negotiate OOH media buys
  • Provide back-up research data to support the OOH recommendation. . This includes, but is not limited to research from Nielsen, Arbitron & Scarborough
  • Work with Planning Teams/Agencies to ensure plans are on strategy and meet client objectives
  • Oversee posting of media to ensure the campaign is executed accurately and in a timely manner
  • Performs market rides as needed
  • In depth knowledge of available vendors and media formats in markets relevant to assigned client(s)
  • Write department POVs on new opportunities and seek new trends and opportunities within the industry
  • Attend agency meetings including vendor and client as needed
  • Cross check plans and all supporting documents for accuracy (billing, specs, contracts etc.)
  • Oversee the contracting process with approved media buys and ensure adherence to process
  • Actively develop and maintain strong Media Vendor relationships
  • Attend Industry and client-related functions and networking events 1- 2 times a month, outside normal business hours

Qualifications & Skills:

  • Knowledge of various research tools and studies available and how each apply to Out of Home
  • 3 – 7 years relevant work experience
  • Must pay extreme attention to detail and be able to proof-read documents for accuracy
  • Must be highly organized, with an exceptionally high attention to detail.
  • In depth knowledge of Microsoft Office
  • Possess strong written and verbal communication skills
  • Ability to integrate and work successfully with various agency teams, handle multiple projects and meet tight deadlines under pressure
  • Understanding of basic media planning terms and concepts such as GRPs, ROI, reach and frequency
  • Understanding of Geopath tools
  • Experience using DoMedia and STRATA a definite plus
  • Ability to work independently on key plans/accounts with supervision
  • Manage workload and client initiatives both up (to VP, Director) and down

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We’ve helped some of the world’s top brands get more value out of their media buys and we can do the same for you. Ready to work with us? Still unsure? We’d love to hear from you.

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