Data Analyst - Freelance

The Data Analyst will support the Digital Investment team with data reporting needs across our portfolio of clients. The ideal candidate will have a thorough understanding of digital metrics as well as a track record of successfully building analytic approaches across a broad mix of digital clients.

DUTIES AND RESPONSIBILITIES
40% Data Communication/Cross-Functional Collaboration
• Work closely with Digital Investment team to develop KPIs and reporting methodologies and approaches that match back to campaign and communicate in a manner that meets client needs.
• Communicate concise data points, trends, and measurement strategies to a broad audience – from development and technical experts to traditional brand managers

20% KPI/Reporting & Dashboard/Visualization Development
• Develop clear and concise reporting and dashboards that will deliver information in an intelligent and digestible manner

20% Analysis & Insight Generation
• Analyze information to bring forward insights, results, and optimizations to improve performance results
• Sift through layers of reported data, disregarding the unnecessary, and deliver analysis and insight in a constructive and concise manner to both internal and external client constituents

20% Client Management
• Manage internal agency and external client expectations throughout the engagement

KNOWLEDGE & SKILLS REQUIRED
• Strong analytical skills are required, including the ability to analyze raw data, draw conclusions, and summarize actionable recommendations and their forecasted outcomes/implications
• Excellent verbal and written communication skills, with ability to convey and package complex technical ideas to multiple audiences
• Experience managing and coordinating efforts across various teams
• Ability to manage and prioritize several concurrent tasks
• Familiarity with concepts of database design
• Exposure to mobile, social, tablet measurement platforms and methodology
• Understanding of statistical analyses concept and ability to identify opportunities for advanced analyses grounded in these concepts
• Proficiency in ad-serving, ad verification and site analytics platforms such as DCM, Innovid, Extreme Reach, IAS, Double Verify, Adobe Analytics and Google Analytics
• Experience with syndicated research sources/tools (Gfk, MRI, Simmons, Scarborough, IMS, Nielsen, comScore)
• Strong understanding of traditional and digital advertising, strategy, and measurement
• Expert knowledge of excel

CORE COMPETENCIES
• An analytical mindset with the ability to communicate findings to others
• An independent worker with strong time management and organization skills
• A problem solver with the ability to develop creative solutions
• A strong team player, willing to roll up your sleeves and collaborate with others
• Nimble and flexible with ability to succeed in a fast-paced environment
• Detail oriented with a commitment to follow through