“Aligning our clients core goals with evolving media consumption is how we base our recommendations.
Lawrence J Finnegan III
SVP & Director, Video Investment “Aligning our clients core goals with evolving media consumption is how we base our recommendations.
Larry is tasked with overseeing Evergreen’s National Video Investment business. In his role, he develops unique trade solutions for our media trade partners as well as our clients. His responsibilities include supervision across all Video Investment initiatives, covering multiple categories including – Apparel, Beer, Wine and Spirits, Health Care, Studio, Telco, QSR, Tune-in business as well as PSA.
Prior to joining Evergreen, Larry spent 16 years working within the Interpublic Group of Companies. After 8 Years in traditional Advertising and Media Buying at TN/Initiative Media, he entered the Corporate Trade industry in 2007 as VP, National Investment and lead negotiator at Orion Trading.