Evergreen Trading

People & Culture

Lawrence Finnegan

Our greatest glory is not in never falling, but in rising every time we fall.

The Dark Night

Lawrence J Finnegan III

SVP & Director, Video Investment
Lawrence Finnegan

Our greatest glory is not in never falling, but in rising every time we fall.

The Dark Night

Larry is tasked with overseeing Evergreen’s National Video Investment business. In his role, he develops unique trade solutions for our media trade partners as well as our clients. His responsibilities include supervision across all Video Investment initiatives, covering multiple categories including – Apparel, Beer, Wine and Spirits, Health Care, Studio, Telco, QSR, Tune-in business as well as PSA.

Prior to joining Evergreen, Larry spent 16 years working within the Interpublic Group of Companies. After 8 Years in traditional Advertising and Media Buying at TN/Initiative Media, he entered the Corporate Trade industry in 2007 as VP, National Investment and lead negotiator at Orion Trading.