Independent · 100% Employee-Owned · New York
Evergreen Trading turns what your business no longer uses, such as excess inventory, property, capital equipment, unredeemed gift cards, or sponsorships you can't activate, into media value your marketing plan can actually spend.
The trade
Every trade starts with an asset that is costing you money to hold. Select one to see what it becomes.
Asset → capital → media investment → placements inside your existing plan.
One layer beneath channel selection
Evergreen Trading is an independent, 100% employee-owned corporate trade firm based in New York, run by people who have spent their careers on trading desks and inside media investment groups.
Our work sits one layer beneath channel selection. Your marketing team sets strategy. Your media agency builds the plan. We change what that plan is worth by converting under-used corporate assets into capital, investing that capital in media inventory ahead of market demand, and building vendor relationships that return more value than a cash buy on its own would.
Independence is the point. With no parent company taking a cut, and no inventory we're obligated to move, the value we create has one place to go: back to the client.
Watch
Independence is the point. With no parent company taking a cut and no inventory we're obligated to move, the value we create has one place to go: back to the client.
Let's talk tradeActivate Growth Today
Step 1
We identify which of your assets can be moved and what they're realistically worth, from excess inventory and retail displays to real estate, manufacturing facilities, capital equipment, aircraft, gift cards, reward points, and sponsorships you can no longer use.
The asset leaves your books as recovered value rather than a write-down.
Step 2
That value becomes capital we put to work in media markets ahead of demand, including funding vendor equipment and upgrades in exchange for media credit at a discount to what the market will later charge.
Because the position is taken early, the advantage exists before your plan needs it.
Step 3
When your agency's plan is set, we apply the accumulated value against it, television, radio, print, digital and place-based media so the placements match the plan you already approved.
Client, vendor, and agency each come out ahead of a straight cash buy.
Who we work with
CMOs, CFOs, and procurement leaders come to us when the media budget has to stretch further than the cash allows, or when finance wants a defensible answer for idle assets.
We're not an agency and we don't sell strategy. Agencies of record bring us in to improve the value of a plan they've already built and will continue to control.
A closed facility. Equipment nobody has switched on in a year. Two warehouses of last season's product. Millions in unredeemed gift card balances. All of it can move.
Straight answers
If yours isn't here, ask it in the form below.
Corporate trade is a financial strategy that helps a company recover more value from underperforming assets and redirect that value into planned media. Rather than accept conventional recovery on excess inventory, equipment, real estate or other assets, a corporate trade firm purchases the asset at an agreed value, and the company fulfills an associated media commitment over time.
No. Your agency of record keeps the plan, the channel strategy and the client relationship. We work alongside them on what the plan is worth. Most of our engagements are introduced to the agency early precisely so nothing about their role changes.
Excess inventory and retail displays, real estate and manufacturing facilities, capital equipment up to aircraft, gift cards and reward points, and unwanted sponsorships or committed ad time. If you're unsure whether something counts, describe it. The assessment costs you nothing.
Television, radio, print, digital and place-based / out-of-home. Placements are matched to the plan you already have rather than to whatever inventory needs clearing.
It depends entirely on the asset, a gift card balance and a manufacturing facility are not the same conversation. We'll give you a candid timeline in the first call, including when we think the answer is "this one isn't worth trading."
The trade executives who evaluate your asset stay on the engagement through placement. We're employee-owned and deliberately small at the top, so the people in the first meeting are the people doing the work.
Start a conversation
A first conversation is diagnostic: what you hold, what it's plausibly worth, and whether a trade beats the alternative. If it doesn't, we'll say so.
We reply to every inquiry. Your details go to our trade team only — never to a vendor list.