As ProcureCon Marketing approaches, we thought it would be perfect timing to talk to one of the pioneers of Marketing sourcing, Brett Colbert.
The topic on which Brett and I spoke was the relationship between Marketing and Procurement/Sourcing. When I asked Brett for the name for the topic, he wrote back, “Marketing and Strategic Sourcing: Are we friends yet?”
As someone who has enjoyed a remarkable career in both Marketing and later, in Procurement, Brett shared his unique perspective on how these two seemingly distant corporate disciplines can not only coexist but thrive as a partnership. One of the more insightful moments of the podcast was when Brett explained what Marketing can learn from Sourcing, and then what Sourcing can learn from Marketing.