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Podcast with Brett Colbert

Podcast by Michael Lake

As ProcureCon Marketing approaches, we thought it would be perfect timing to talk to one of the pioneers of Marketing sourcing, Brett Colbert.

The topic on which Brett and I spoke was the relationship between Marketing and Procurement/Sourcing. When I asked Brett for the name for the topic, he wrote back, “Marketing and Strategic Sourcing: Are we friends yet?”

As someone who has enjoyed a remarkable career in both Marketing and later, in Procurement, Brett shared his unique perspective on how these two seemingly distant corporate disciplines can not only coexist but thrive as a partnership. One of the more insightful moments of the podcast was when Brett explained what Marketing can learn from Sourcing, and then what Sourcing can learn from Marketing.

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