In this episode of the Evergreen Trading Podcast, I interviewed marketing executive Steve Sommers.
Steve and I spoke about the transition of the traditional CMO role to that of the Chief Growth Officer. Much of this transition is due to the ubiquity of data and digital measurement. According to Steve, today’s CMO is responsible for much more than the traditional oversight of the brand. They are now largely responsible for the growth of the company and an unprecedented oversight of the myriad of components that contribute to that growth.