Rachel Morrissey joins Eden Road Trading

Rachel Morrissey joins Eden Road Trading

Rachel MorrisseyAs we continue to hire for our media trading division, meet Rachel Morrissey, our new Assistant Digital Media buyer.

Rachel comes to us from Fordham University where she kept herself busy as a Bachelor of Arts Communications major along with a New Media Concentration and a Minor in Marketing. I guess it only makes sense that she would start her career in the digital division of a leading New York media trading company!

In her position, she traffics insertion orders and contracts to media vendors, assists in the media planning process, sends out RFPs to vendors and analyses campaign performance.

Rachel’s other passion is fashion. While at Fordham as a self-described Fashionista, she was a prolific writer about style around the city – taking pictures of people and blogging weekly articles about the clothes they wore. Rachel also wrote articles for the Style Advice of the Week category which highlighted a specific trend and advice to readers on how to better incorporate current styles into their wardrobe.

Keep an eye out for Rachel’s writing in this blog. We’ve convinced her to spend a bit of her rare spare time sharing her thoughts on all things digital media… and maybe even a little bit about fashion!

 

Mountainwest Football Championship Sponsorship

Mountainwest Football Championship Sponsorship

The sponsorship for the Mountainwest Football Championship was just acquired by Sports Authority. Noteworthy about the new partnership was that the deal was negotiated and executed through Evergreen Trading.

Through our partnership with Horizon Media and our management of its in-house trading group, Eden Road Trading, this important sponsorship was made possible through the long-standing trading relationship we have forged with Sports Authority. Arrangements like this one and the many other high-profile broadcast, out-of-home and digital media placements routinely made through trade with Evergreen Trading demonstrate our uncharacteristic media relationships and capabilities.

Congratulations to Sports Authority and the MountainWest Football League.

A Cannes award for barter: A Tradie?

A Cannes award for barter: A Tradie?

AdAgeAn article was published yesterday in AdAge.com by Evergreen Trading founder and CEO Gordon Zellner. Gordon asks the question of the Cannes Lions Festival, “Why no awards for trade and barter?” After all, some very inventive ideas have been created to turn inventory problems into spectacular media opportunities.

Read about some of these very creative ideas: http://adage.com/article/agency-viewpoint/hey-festival-people-tradie-awards/293274/ 

Diane Wiley joins Eden Road Trading

Diane Wiley joins Eden Road Trading

Diane Wiley PhotoAs we continue to add clients and grow our business, the in-house trading division of Horizon Media – Eden Road Trading – continues to expand. Our most recent addition is Diane Wiley as an Assistant Media Buyer for National TV.

Diane comes to us with several years of media buying experience in local cable within the New York area. Working with our National TV team, Diane will ensure that broadcast schedules are properly organized, she will review buys for accuracy and ratings data, and will be responsible for creating capabilities presentations for the department.

Design is something for which Diane also has experience and talent, having done web marketing and blog writing for a prestigious interior design firm.

Asked what Diane likes about working at Eden Road Trading within the Horizon Media offices, she replied, “I love that we have that small agency feel and tight-knit camaraderie within a big agency setting.”

Diane graduated from Penn State University with a BA in Advertising and Public Relations with a minor in German.

Living in New York City, Diane enjoys running and reading fiction.