A Cannes award for barter: A Tradie?

AdAgeAn article was published yesterday in AdAge.com by Evergreen Trading founder and CEO Gordon Zellner. Gordon asks the question of the Cannes Lions Festival, “Why no awards for trade and barter?” After all, some very inventive ideas have been created to turn inventory problems into spectacular media opportunities.

Read about some of these very creative ideas: http://adage.com/article/agency-viewpoint/hey-festival-people-tradie-awards/293274/ 

About Mike Lake

Mike is the Senior Vice President of Marketing for Evergreen Trading. When not playing jazz trombone he is probably obsessing about writing content that will capture the attention and interest of business people and fellow learning junkies everywhere.

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