Customer Delight: the new ‘Good Enough’

Finding products or services these days that function and perform well enough is easy. Competition, world-wide communication, and instant access to information will quickly drive non-performers out of business. But while good enough may keep the lights on, it doesn’t create raving fans who crave your products and are eager to tell their friends.  Good enough won’t allow […]

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8 points of millennial DNA for marketers

According to census data from last year, there are more 23 year olds in the US – 4.3 million of them – than any other age group. The 80 million millennials (born 1980-2000) living in the US have rapidly become an attractive target for marketers. Still being significantly outspent by their generational predecessor, the baby […]

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Too big to care?

You’ve heard of “too big to fail” after the 2007-2008 financial crisis. There seems to be a variation of the “too big” theme that is creeping into large corporations that, while seeming to satisfy the short-term financial desires of executives and board members, is sacrificing the satisfaction and loyalty of the customer. Too big to care is […]

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How We Got To Now

If you like learning about how big ideas have shaped human history, and want a great summer read, I’ve got a book for you. How We Got To Now is precisely what this wonderful book describes. The now includes our current state of technology, population and who we have become as human beings. How did much the stuff we now […]

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Bitcoin technology comes to Nasdaq

It seemed only a matter of time before the technology behind Bitcoin known as the Blockchain would be tested by the financial markets. That time has come. In a partnership announced last month, Nasdaq will enlist the services of Chain.com, a leading blockchain infrastructure provider, to facilitate the secure issuance and transfer of shares of privately-held […]

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Taylor Swift Takes a Bite Out of Apple

There’s no denying the superpower that is Taylor Swift. The girl has it all: brains, beauty, talent, and now a big fat paycheck from Apple Music. Taylor Swift recently performed for our partners at Horizon Media, and while she sang her hit song like a champ, this sour deal with Apple was one thing she […]

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Product Placement Phenomenon

  We’ve all been there, sitting in the movie theater catching the latest flick when the leading man decides to take a dramatic pause and grabs a Pepsi. Think this scene just happened organically? Wrong. Chances are months of negotiations, millions of dollars, and hundreds of meetings went into creating that product placement. Who can […]

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A new weapon in the war against ads?

Missing from the hype of last week’s WWDC15 was a new feature being introduced into iOS9. “Content Blocking” extensions will be incorporated into the OS that, when installed, will remove content from a Safari Mobile web page based on a list created by a developer. Basically, this new functionality can be used to block cookies, images, […]

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Become an Idea Machine

Claudia Azula Altucher has written a straight from the heart, thought-provoking book that I highly recommend for both business and personal development. Become an Idea Machine outlines a process through which you can exercise and develop what Altucher calls your idea muscle. Your idea muscle is that part of your brain that comes up with ideas. The label of “idea […]

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Can the NFL break the Internet?

Kim Kardashian tried, Caitlyn Jenner couldn’t do it, but perhaps with the NFL’s new deal with Yahoo, it could finally happen. In an interesting experiment this coming season, the NFL will broadcast a mid-season game to the world via Yahoo. For a reported $20MM, Yahoo will stream the week-seven Buffalo Bills – Jacksonville Jaguars game free […]

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