A new weapon in the war against ads?

Missing from the hype of last week’s WWDC15 was a new feature being introduced into iOS9. “Content Blocking” extensions will be incorporated into the OS that, when installed, will remove content from a Safari Mobile web page based on a list created by a developer. Basically, this new functionality can be used to block cookies, images, […]

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Become an Idea Machine

Claudia Azula Altucher has written a straight from the heart, thought-provoking book that I highly recommend for both business and personal development. Become an Idea Machine outlines a process through which you can exercise and develop what Altucher calls your idea muscle. Your idea muscle is that part of your brain that comes up with ideas. The label of “idea […]

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Can the NFL break the Internet?

Kim Kardashian tried, Caitlyn Jenner couldn’t do it, but perhaps with the NFL’s new deal with Yahoo, it could finally happen. In an interesting experiment this coming season, the NFL will broadcast a mid-season game to the world via Yahoo. For a reported $20MM, Yahoo will stream the week-seven Buffalo Bills – Jacksonville Jaguars game free […]

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C7, C3, C-zero, and the debate over ratings

I recently wrote about a contrast of tactics being used by TV broadcasters to increase revenue, namely speeding up their programming to make room for more commercials versus producing commercials that appear to be part of the program. Well, Horizon Media’s Donnie Williams reminded me recently that there is another tactic that deserves mentioning, and that is […]

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A tale of two ad strategies

While the methods and technology of advertising have certainly advanced since Don Draper’s days, some curious vestiges of the old school persist and deserve a final burial. TV viewership is down. For those entrenched in the industry of producing TV content and selling its advertising for the most money possible, this presents a problem. I […]

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2015/2016 season cable TV programming trends

Our good friend, Horizon Media’s Brad Adgate, shared some thoughts with us on the trends for the 2015/2016 cable season that provide some good perspective on the upcoming programming. More than ever, cable networks are developing scripted shows rather than relying so heavily on the unscripted reality programming that has become a staple for so […]

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Rachel Morrissey joins Eden Road Trading

As we continue to hire for our media trading division, meet Rachel Morrissey, our new Assistant Digital Media buyer. Rachel comes to us from Fordham University where she kept herself busy as a Bachelor of Arts Communications major along with a New Media Concentration and a Minor in Marketing. I guess it only makes sense that […]

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Can stress be your friend?

You’re an overworked executive so I’m guessing you’re more than a little stressed throughout parts of your work day and beyond. There’s some recent good news about the physiological effects of stress that will not just help you better cope, but will probably help you live longer and healthier. A study published in 2012 by researchers at […]

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Customer service for a lost customer?

It’s easy to happily help a customer from whom you’re making a profit. Effortless to ask at the end of a phone call, “Is there anything else I can help you with?” Going out of your way for your paying clients just seems natural. But what happens to your service once a client leaves you? Do you […]

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How music and other activities strengthen your concentration and focus

Of the many insights we gained last week from attending the terrific Global Retail Marketing Association (GRMA) Executive Leadership Forum (#grmaforum), one seemed particularly critical to achieving personal success and satisfaction. We learned of a resource called FocusAtWill.com (focus@will). Focus@will is a site that provides music dedicated to improving focus. It is a paid service but you […]

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