Three critical aspects of your job search profile you must get right

Evergreen Trading is growing, and with that growth comes the need to find great people to add to our team. So we've posted an opening on LinkedIn and been showered with responses. As we review the mountain of responses, we've come to see a repeating pattern of what we consider mistakes being made by people […]

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How to master the art of the PowerPoint presentation

Microsoft estimates that 30 million PowerPoint presentations are made daily. If an average of four people participate, that equals 15MM person-hours (22 lifetimes) taken up by PowerPoint EACH DAY! And you've been in a lot of them, right? Is it fair to claim that at least half of them are irrelevant ugly wastes of time? […]

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Answering the resistance to real estate trade

We recently asked a question to Jonathan Sorkenn, our head of real estate. We asked, “What are the most common points of resitance for a company considering trade for their impaired real estate?” Using corporate trade to sell a fee simple piece of property or to fund an unused lease requires agreement between several areas within the […]

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Discovering your inner genius: A video interview with Seth Godin

Seth Godin’s most recent book, The Icarus Deception continues his departure from authoring breakthrough marketing books by creating an ambitious work on individual achievement and personal greatness. The title of this book refers to the legend of Icarus and the warning he was given by his father Daedalus not to fly too close to the […]

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A video introduction to the Evergreen Trading team

Our team page has consistently been the most popular page on our site. I think that’s because all we sell is the expertise and service of our people to turn your excess inventory into greater value through trade. Prospective clients want to look under the hood, and reading about our people is exactly how to […]

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The commercial real estate market vs. signs of a strengthening economy

We asked our head of Real Estate, Jonathan Sorkenn, to comment on what he is seeing as the current state of commercial real estate. He offers an outlook that is a bit at odds with current US economic trends we are seeing right now. With the U.S. economy slowly picking up steam and the stock […]

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Mark Ordover on why all trade vendors are not alike

One of the most experienced and articulate corporate trade experts around is Mark Ordover. In this two and a half minute piece, Mark explains a critical differentiator in trade companies. Times have changed over the past 20 years and for trade transactions to be implemented properly a new mindset and methodology must be embraced by the trade vendors leading […]

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Your best digital campaign yet. Through trade? Absolutely!

One of the outstanding media capabilities of Evergreen Trading comes out of our digital media team at Horizon Media via its in-house trading division, Eden Road Trading. With over 100 of the most talented digital experts and the best monitoring tools in the industry all housed in a state-of-the-art digital command center, it’s difficult for […]

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Making it easy to change your mind on your upfront ad buys

An estimated $9 billion was spent this spring in the network's upfront media buying market. That number did not represent the increase that was hoped for, partially because of the growth in on-line video advertising and because of the continued economic sluggishness. There's a lot of uncertainly that is preventing advertisers from jumping in with […]

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Jonathan Sorkenn joins Evergreen Trading

Solving corporate real estate problems is one of the great strengths of corporate trade, but crafting the intricacies of a real estate transaction requires a specialized expertise. Evergreen Trading greatly expanded that expertise recently by bringing Jonathan Sorkenn on to our senior team. With more than 20 years in commercial real estate and 10 years […]

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