The firepower of debriefing

I recently had the pleasure of hearing David “Finch” Guenthner speak about a topic from which all of us in business can learn. Finch is a 2003 graduate of the United States Air Force Academy and while serving on active Air Force duty, he accrued almost 2000 hours in the F-16C Fighting Falcon and the […]

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Simon Sinek on why good leaders make you feel safe

You may know Simon Sinek from his remarkable book called Start With Why. He has also done two TED talks on leadership in which he makes some interesting points about the role of a leader and the difference between being the boss and being an inspiring leader. His most recent talk focuses on the quality […]

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Summer reading recommendations for pleasure and profit

A study by Miner and Company found that summer “streaming” lists are starting to replace summer reading lists. 85% have some sort of ‘Summer Streaming List’ with the shows/series they want to watch on vacation this summer compared to 76% who have a ‘Summer Reading List’. By all means, feel free to indulge in the […]

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Four solutions for a struggling restaurant industry

According to a new report from the American Customer Satisfaction Index (ACSI), for the first time ever, fast food (limited service) restaurants do better than full-service restaurants. As an additional sign of full-service restaurant woes, just a year ago that category was rated among the top four industries tracked by the ACSI, but they now […]

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The growing power of Out of Home advertising

New Orleans was home to over one thousand attendees ranging from media providers to agencies to advertisers gathered in from May 15 –17 to discuss the current state of the U.S. Out of Home (OOH) industry. Our own Jessica Chappell, VP, Director, Out of Home, attended and reported back the following state of OOH media. […]

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Preparing for the upcoming change in lease accounting

There is a big change on the horizon relative to how a company must account for its leases.  Based on pressure from the SEC and other stakeholders, the Financial Accounting Standards Board (FASB) has issued a new standard requiring the “off balance sheet” liabilities associated with leases be recorded on a company’s balance sheet. If […]

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Should you prefer the trading division related to your advertising agency?

Several years ago, a major shift took place in the media trading industry. Advertising agencies who had long been recommending against trade to clients suddenly owned or acquired trading divisions. The viability of media trading was more than they could ignore, so rather than watch trading companies place a portion of their client’s media, they […]

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Evergreen Trading: Who we are and what we do

We recently updated our video that illustrates the financial and marketing services of Evergreen Trading. For many, media trading is a service that is difficult to understand–its often a challenge to grasp the benefits for a company holding undervalued assets like excess inventory or unused real estate leases. This video provides a short, clear explanation […]

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2017 CES and the unveiling of the future

As next month’s Consumer Electronics Show approaches, my excitement grows as it does every year to see what new technologies are being cooked up by the best and brightest on the planet. This past year has brought us some notable technologies. While self-driving cars seem to lead the technology news, just a few days ago […]

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Reducing the innovation cost risk for restaurants

Restaurant touch screen

Drones serving meals ordered through a table-top digital waiter like the Siri or Amazon Echo’s Alexis. Reusable soda cups imbedded with an RFID code monitoring credits for refills. A Microsoft outlook plugin that identifies that chain’s nearby location convenient for meetings. The restaurant industry is hard at work innovating new ways to accommodate their customer’s desires […]

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