Should you prefer the trading division related to your advertising agency?

Several years ago, a major shift took place in the media trading industry. Advertising agencies who had long been recommending against trade to clients suddenly owned or acquired trading divisions. The viability of media trading was more than they could ignore, so rather than watch trading companies place a portion of their client’s media, they […]

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Evergreen Trading: Who we are and what we do

We recently updated our video that illustrates the financial and marketing services of Evergreen Trading. For many, media trading is a service that is difficult to understand–its often a challenge to grasp the benefits for a company holding undervalued assets like excess inventory or unused real estate leases. This video provides a short, clear explanation […]

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2017 CES and the unveiling of the future

As next month’s Consumer Electronics Show approaches, my excitement grows as it does every year to see what new technologies are being cooked up by the best and brightest on the planet. This past year has brought us some notable technologies. While self-driving cars seem to lead the technology news, just a few days ago […]

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Reducing the innovation cost risk for restaurants

Restaurant touch screen

Drones serving meals ordered through a table-top digital waiter like the Siri or Amazon Echo’s Alexis. Reusable soda cups imbedded with an RFID code monitoring credits for refills. A Microsoft outlook plugin that identifies that chain’s nearby location convenient for meetings. The restaurant industry is hard at work innovating new ways to accommodate their customer’s desires […]

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Media trading: A procurement professional’s best friend

As a procurement professional, your mission in life is to find material measurable savings on the purchase of goods and services for which you are responsible. But what can you do beyond the usual price negotiation in all its various forms? What can you add to your tool kit that gives you even lower costs and […]

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The benefits media trading can provide the automotive industry

With the Los Angeles Auto Show coming up next week, we thought it worthwhile to outline a few of the benefits that trade can provide to automobile manufacturers and dealers. 2015 was a record year for the auto industry with an almost 9% increase in sales and within the first half of 2016, leases were up 13%. But […]

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Some valuable lessons from the New York Advertising Week conferences

Our digital media team recently attended Adweek’s Advertising Week in New York. It was a eye-opening collection of industry-leading speakers talking about all things advertising, branding and marketing. Here are some of the team’s highlights and takeaways from the conference along with links to two of the full 30 minute talks if you are interested. Clearing the […]

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Three stand-out corporate holiday gift ideas

It may only be the beginning of October, but the end-of-year holidays will be here soon. For those of us wishing to holiday gift our clients, that means starting to think about creative ideas that will stand out from people sending those big three-section tins of flavored popcorn or Starbucks gift cards. Here are three […]

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How can I verify the value we receive from media trading?

You’re used to buying and selling for cash, so trading your surplus assets for advertising may seem somewhat abstract and therefore, its value difficult to measure.  You may have heard that media trading is something that looks good on the books but you’re not sure there’ is an objective way to verify the value you receive. In fact, the […]

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5 books to change your business and your life

Summer is here, and with it, some long awaited leisure time for you to sit at the beach/pool/mountainside or wherever you find a great spot – and read. It’s not easy to find a new book that can influence profound change, if that’s the type of reading experience you like. So we’ve compiled a list […]

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