Summer reading recommendations for pleasure and profit

A study by Miner and Company found that summer “streaming” lists are starting to replace summer reading lists. 85% have some sort of ‘Summer Streaming List’ with the shows/series they want to watch on vacation this summer compared to 76% who have a ‘Summer Reading List’. By all means, feel free to indulge in the […]

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Four solutions for a struggling restaurant industry

According to a new report from the American Customer Satisfaction Index (ACSI), for the first time ever, fast food (limited service) restaurants do better than full-service restaurants. As an additional sign of full-service restaurant woes, just a year ago that category was rated among the top four industries tracked by the ACSI, but they now […]

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The growing power of Out of Home advertising

New Orleans was home to over one thousand attendees ranging from media providers to agencies to advertisers gathered in from May 15 –17 to discuss the current state of the U.S. Out of Home (OOH) industry. Our own Jessica Chappell, VP, Director, Out of Home, attended and reported back the following state of OOH media. […]

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Should you prefer the trading division related to your advertising agency?

Several years ago, a major shift took place in the media trading industry. Advertising agencies who had long been recommending against trade to clients suddenly owned or acquired trading divisions. The viability of media trading was more than they could ignore, so rather than watch trading companies place a portion of their client’s media, they […]

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Evergreen Trading: Who we are and what we do

We recently updated our video that illustrates the financial and marketing services of Evergreen Trading. For many, media trading is a service that is difficult to understand–its often a challenge to grasp the benefits for a company holding undervalued assets like excess inventory or unused real estate leases. This video provides a short, clear explanation […]

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2017 CES and the unveiling of the future

As next month’s Consumer Electronics Show approaches, my excitement grows as it does every year to see what new technologies are being cooked up by the best and brightest on the planet. This past year has brought us some notable technologies. While self-driving cars seem to lead the technology news, just a few days ago […]

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Reducing the innovation cost risk for restaurants

Restaurant touch screen

Drones serving meals ordered through a table-top digital waiter like the Siri or Amazon Echo’s Alexis. Reusable soda cups imbedded with an RFID code monitoring credits for refills. A Microsoft outlook plugin that identifies that chain’s nearby location convenient for meetings. The restaurant industry is hard at work innovating new ways to accommodate their customer’s desires […]

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Media trading: A procurement professional’s best friend

As a procurement professional, your mission in life is to find material measurable savings on the purchase of goods and services for which you are responsible. But what can you do beyond the usual price negotiation in all its various forms? What can you add to your tool kit that gives you even lower costs and […]

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The benefits media trading can provide the automotive industry

With the Los Angeles Auto Show coming up next week, we thought it worthwhile to outline a few of the benefits that trade can provide to automobile manufacturers and dealers. 2015 was a record year for the auto industry with an almost 9% increase in sales and within the first half of 2016, leases were up 13%. But […]

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Some valuable lessons from the New York Advertising Week conferences

Our digital media team recently attended Adweek’s Advertising Week in New York. It was a eye-opening collection of industry-leading speakers talking about all things advertising, branding and marketing. Here are some of the team’s highlights and takeaways from the conference along with links to two of the full 30 minute talks if you are interested. Clearing the […]

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