Agency holding company mapping – part 1

We were recently looking for a good graphic mapping of the agency holding companies and found only one, and that was several years old. The big 5 holding companies own much of the agency world and it is sometimes helpful to untangle who owns whom. Now that the merger of Publicis and Omnicom is dead, gaining a clear understanding of the complicated agency terrain seems timely.

So we’ve set out to create a current map in the form of an infographic. It’s a project that will take some time to complete, so we thought we would roll it out in segments. Here is the first holding company we’ve completed: Omnicom.

Omnicom Holding Company

About Mike Lake

Mike is the Senior Vice President of Marketing for Evergreen Trading. When not playing jazz trombone he is probably obsessing about writing content that will capture the attention and interest of business people and fellow learning junkies everywhere.

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